the label lonely hearts was established in 2003 in new zealand by two creative and very fashion aware designers- helene morris and steve furguson. you may have set your eyes amongst this label in magazines such as i-D, russh, harpers bazaar or on celeberities such as florence welch and katy perry.
"every collection has a story. we love to reference things like religious cults, 80's pop bands, tennis clubs and motocross culture. the worlds we live in - and don't live in, but are fascinated by - give us our inspirations."
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